Resources Library by ANA

Turning point of sale into an image and sales accelerator

In the car industry and when it comes to generalist brands (vs. niche/high end), we know that image is built through communication and particularly TV advertising. In many countries, the leading brand is actually the leading TV media spender. The...

Catalogue: Automotive 2008

Authors: Hubert Boulos, Renaud Degon, Eric Lemerle

March 3, 2008

Marketing sustainable cars

Encouraging more responsible and sustainable consumption is fast becoming an important public policy goal. Global automotive marketing has traditionally encouraged purchase and consumption choices that are optimal for particular individuals. Many of...

Catalogue: Automotive 2008

Authors: Richard Starr, Richard Brookes

March 3, 2008

Smelly business

This presentation is as much about the value of memory as the value of a smell.-Does the memory of coffee brewing really cause someone to write Folger's on their shopping list rather than Maxwell House?-Does the memory of the smell of fries cooking...

Catalogue: Fragrance 2007

Author: Nigel Hollis

Company: KANTAR TNS Malaysia

November 14, 2007

A quest for answers

Everyone wants to know why consumers choose brand A, switch from A to B, believe X and behave in certain ways. Yet most of the time, consumers don't know whyThis presentation looks at alternatives to why and more broadly, the best questioning methods...

Catalogue: Congress 2007: Excellence

Authors: Sarah Hamburger, Stephen Phillips

September 19, 2007

Heidi and the Bollyblog

The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored. The 'Performing Consumer' increasingly...

Catalogue: Asia Pacific 2007

Authors: Natascha Haehling von Lanzenauer, Ayobamidele Gnädig, Alain Messerli

Company: Happy Thinking People

March 12, 2007

Colours personality segmentation

This study approaches, in exploratory way, the use of a Segmentation system by Personality Features to understand the differences of behavior of the Brazilians regarding the acquisition of private pension funds. This type of market segmentation is...

Catalogue: Latin America 2006

Authors: Silvio Pires de Paula, Sergio Beniamino

Company: Demanda

October 20, 2006

The low income consumer

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia),...

Catalogue: Latin America 2006

Author: Ana Cláudia Hernandes Fioratti

October 20, 2006

The effect of conditioning when re-interviewing

A typology of panel conditioning effects and an empirical study examining the phenomenon are presented. The experiment on panel conditioning using a typical tracking study questionnaire shows that high frequency repeat interviews lead to a small...

Catalogue: Panel Research 2006

Authors: Clive Nancarrow, Trixie Cartwright

Company: KANTAR TNS Malaysia

October 8, 2006

From inspiration to the shopping cart

Successful NPD is one of the foremost challenges that the marketing fraternity grapples with today. Always an uncertain territory, it has become even more of a battle in the present context, with a fatigued consumer overloaded with sameness. An...

Catalogue: Qualitative 2006

Authors: Shashikala Raj, Anjali Puri

Company: Nielsen

October 8, 2006